The Need for Telecom Subscription Monetisation

The subscription economy is growing. Digital transformation is driving broad changes within telecom subscription operations as Communications Service Providers (CSPs) continue to evolve into Digital Service Providers (DSPs). As service providers shift from physical products to digital services, telecoms will need to rapidly design and monetise offerings across cloud, IoT, and future 5G services. They will have to differentiate their services and attract subscribers with attractive price points and compelling discounts and offers. That will require sophisticated billing, revenue management, customer lifecycle management, pricing, smart self-care, and CRM.

The Subscription Monetisation Imperative

Subscriptions are a critical business model as enterprises shift to become more customer-centric and develop predictable revenue streams. Successful subscription management is far more than just enabling recurring revenue. Service providers must rethink product strategy to incorporate subscription capabilities and the end-to-end business functions needed for handling subscriptions. Many enterprises are innovating beyond subscription by implementing creative pricing models that combine recurring, consumption-based, a la carte, bundled, discounted, and tiered services, which differentiates them from their competitors and captures more value. And they are combining these capabilities with rich fulfilment in a complete digital experience concept-to-cash-to-care ecosystem powered by AI. All of this requires enterprise-grade capabilities and deep experience in monetising some of the world's most fascinating models.

Powering Telecom Subscription Monetisation with Csmart Digital BSS

Telecom subscription monetisation requires Csmart Digital BSS, a comprehensive solution catering to enterprise, cable, and digital service providers with either subscription or transaction-based models. This highly agile system enables a full lifecycle from concept to cash using a self-onboarding digital experience through fully integrated CRM, multi-level integration capabilities through middleware, and a fully integrated billing and revenue management system. The solution is designed for real-time enquiry, self-care capability through the intuitive user interface, and is loaded with analytical capabilities for comprehensive reporting.

To cater to the demand in this subscription economy, Csmart Digital BSS provides all new cutting-edge applications that will enable operators for digital transformation: smart care, mobile app, CRM, inventory management, voucher management, product management, loyalty management, and billing and revenue management.

The platform's advanced loyalty management capabilities enable operators to design targeted reward programmes, tier-based benefits, and personalised incentives that drive subscriber retention and maximise lifetime value.

Csmart Digital BSS is designed for subscription-based ecosystems. In a world where every customer is now a subscriber, Csmart Digital BSS has adopted new technology to manage the entire subscriber lifecycle, including new subscriber onboarding to subscription management and revenue optimisation. Digital and communications service providers can accelerate “being digital” in how they understand their subscribers and prospects, how they engage and serve those subscribers, the services they offer, and how they fulfil and monetise those services.

The complete telecom subscription monetisation workflow encompasses subscriber acquisition, service activation, usage tracking, billing, and revenue recognition across all digital channels.

Four Pillars of Telecom Subscription Monetisation

Csmart Digital BSS, in addition to supporting new software to manage subscriptions, is shifting to a subscription model in four key areas:

Subscriber Identity

In today’s subscription ecosystem, it is insufficient to maintain customer records that only include contact information such as name, phone, and other demographic information. A “Subscriber Identity Record” must include buying patterns, active products, personalised promotions, payment history (e.g., card, bank transfer, wire transfer), loyalty, service renewal, and other metrics.

Subscriber Journey

Csmart Digital BSS is designed with the capability to create and manage a complete subscriber journey that personalises and deepens the relationship from initial sign-up/onboarding and purchase through ongoing engagement and renewal cycles. This includes intelligent recommendations, usage-based insights, proactive service notifications, and personalised retention offers.

Subscriber Culture

Creating a subscriber culture means that everyone who touches the brand and subscription experience is focused on the subscriber relationship. Csmart Digital BSS allows service providers to put their subscribers first, generously share knowledge, and always adapt to the evolving needs of subscribers.

Subscriber Metrics

In today’s subscription-based ecosystem, Csmart Digital BSS enables service providers to track a new set of metrics for subscriber growth and change, subscriber engagement (payments and declined transactions), and subscriber retention relationship indicators, including renewals, upsell, cross-sell and churn prediction.

Telecoms: Your Path to Advanced Subscription Monetisation

Service providers don’t have to limit growth with simple subscriptions. They can future-proof the business model today with the telecom monetisation tools for innovating beyond subscription through Csmart Digital BSS.

As the telecom industry continues to evolve, Csmart Digital BSS provides the comprehensive platform needed to capture new revenue streams, enhance subscriber experiences, and maintain competitive advantage in the digital services marketplace. Fill out our quick contact form or email us at reachus@covalensedigital.com to discover how Csmart Digital BSS can transform your subscription monetisation strategy.

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