Top Seven BSS Monetisation Use Cases Driving Revenue Growth in Telecom

Introduction

What if your billing system could unlock new revenue streams instead of just billing traditional services?

With the global OSS/BSS market projected to grow from USD 65.81 billion in 2024 to USD 148.26 billion by 2033¹, telecom operators are racing to modernise their BSS monetisation capabilities. The key is adopting flexible, cloud-native platforms that enable dynamic pricing, usage-based charging, and seamless partner settlements. Understanding the right BSS monetisation use case for your organisation is critical to staying competitive in this rapidly evolving landscape.

This blog will explore the most impactful BSS monetisation use cases that help telecom operators drive revenue, improve customer experience, and stay ahead in a hyper-competitive landscape.

Understanding Advanced BSS Monetisation Capabilities

Business Support Systems (BSS) are the operational backbone for telecom operators, managing everything from customer accounts to service delivery and billing. They ensure that every service used—voice, data, or digital—is rated, charged, and billed accurately. However, the role of BSS has evolved significantly beyond traditional billing functions.

From Billing Systems to Monetisation Platforms

Traditional billing systems handled simple SMS, voice, and data charges through fixed cycles. In contrast, modern telecom BSS monetisation platforms, like Csmart Digital BSS, enable:

• Dynamic pricing models based on customer usage, time of day, or service type.
• Partner settlements for revenue-sharing with OTT, IoT, and third-party service providers.
• Service bundling to combine 5G, broadband, and digital offerings into flexible packages.
• Event-driven charging for instant service activation and revenue capture.
• Real-time rating and billing for complex, multi-party transactions.
• AI-driven personalisation for tailored pricing and promotions.

Why Advanced BSS and Monetisation Capabilities Are a Critical Need Today

Telecom services are diverse, fast-moving, and data-intensive in the 5G, IoT, and edge computing era. Without advanced BSS and monetisation capabilities, telecom operators risk delayed revenue capture, poor partner management, and missed opportunities for personalised upselling. Each BSS monetisation use case addresses operational and revenue challenges that legacy systems cannot handle.

Cloud OSS/BSS solutions are expanding rapidly, with a 5.2% CAGR². They enable faster deployments, access to the latest advanced capabilities, lower infrastructure costs, and scalability for millions of transactions per second. This cloud-native approach is fundamental to implementing diverse BSS monetisation use cases effectively.

Top Seven BSS Monetisation Use Cases Driving Revenue Growth

The following seven leading BSS monetisation use cases are already transforming telecom revenue models and delivering measurable growth across the industry:

• Agentic AI for intelligent monetisation: Autonomous AI agents optimising pricing, offers, and revenue assurance in real-time
• 5G network slicing: Selling differentiated service tiers to enterprises and consumers
• IoT and M2M billing: Charging per device, per event, or per data packet
• OTT partnerships: Bundling streaming, gaming, or cloud apps with telecom plans
• B2B2X models: Enabling ecosystem monetisation through partner onboarding and APIs
• Usage-based and tiered pricing models: Flexible pricing structures that align with customer consumption patterns
• Wholesale billing and partner settlement: Automated interconnect billing and multi-party revenue sharing

1.  Agentic AI for Intelligent Monetisation: The Most Advanced BSS Monetisation Use Case

Agentic AI represents the next evolution in BSS monetisation, where autonomous AI agents make real-time decisions to optimise revenue and personalise customer experiences. Unlike traditional rule-based systems, agentic AI continuously learns from customer behaviour and market dynamics to maximise monetisation opportunities.

Modern BSS platforms like Csmart GenAI & AI/ML Platform enable:

• Dynamic pricing optimisation based on demand patterns and customer propensity to pay
• Intelligent personalised offers deployed in real-time
• Predictive churn prevention with automated retention triggers
• Revenue assurance through anomaly detection and leakage prevention
• Smart upsell and cross-sell based on usage patterns

Operators implementing agentic AI have reported significant ARPU improvements and substantial reductions in customer churn.

2. 5G Service Monetisation

5G isn't just about speed—it's about new revenue opportunities. With network slicing, telcos can create differentiated offerings with guaranteed quality of service. A modern digital BSS platform enables dynamic pricing and real-time charging across multiple use cases:

• Premium SLAs for gaming, streaming, or immersive AR/VR
• Enterprise-grade slices for manufacturing or logistics
• Mission-critical connectivity for public safety and healthcare

By dynamically charging for these experiences, telcos can transform 5G investments into sustainable revenues.

3. IoT and M2M Billing

With billions of connected devices, IoT demands flexible charging models. Modern telecom BSS monetisation capabilities support per-device, per-usage, and event-based billing—crucial for large-scale deployments.

• Smart city applications, such as traffic management or waste monitoring
• Fleet and asset tracking with pay-per-event pricing
• Utilities and metering services are billed dynamically

This flexibility ensures revenue keeps pace with IoT growth.

4. Digital Services & Partnerships

Content and connectivity are converging, and a robust BSS monetisation solution must support bundled services. Operators can create real-time charging and revenue-sharing models with partners.

• Bundling music or video subscriptions into mobile plans
• Add-on packs for cloud storage or gaming platforms
• Shared revenue agreements with content creators

This strengthens customer loyalty whilst unlocking new income streams.

5. B2B2X Ecosystem Enablement

The B2B2X model is central to telecom BSS monetisation capabilities, where CSPs act as digital enablers for enterprises and developers.

• API-driven marketplaces for third-party apps
• Partner onboarding and settlement automation
• Enabling vertical-specific solutions in healthcare, fintech, or retail

This ecosystem approach positions telcos as innovation hubs, not just service providers.

6. Usage-Based and Tiered Pricing Models

Customers increasingly demand pricing flexibility that reflects their actual consumption patterns. Modern BSS platforms enable operators to move beyond one-size-fits-all plans and offer personalised pricing structures that maximise customer satisfaction and revenue.

Key capabilities include:

• Pay-as-you-go models for data, voice, and digital services based on actual usage
• Tiered pricing structures with premium features at higher service levels
• Dynamic throttling with automatic upgrade prompts when usage exceeds thresholds
• Time-based pricing for peak and off-peak consumption
• Consumption-based billing for cloud services, gaming, and streaming

This pricing flexibility helps CSPs attract diverse customer segments—from light users seeking affordable options to power users willing to pay premium rates—whilst optimising revenue capture across all usage profiles.

7. Wholesale Billing and Partner Settlement

As telecom operators expand through partnerships, MVNOs, and interconnect agreements, accurate wholesale billing becomes critical. Advanced BSS platforms automate complex multi-party settlements, ensuring revenue accuracy across diverse partner ecosystems.

Essential capabilities include:

• Automated interconnect billing for voice, SMS, and data traffic
• Real-time settlement processing for roaming and international traffic
• Multi-currency support for global partner networks
• Revenue-share calculations for MVNO and reseller agreements
• Transparent reporting and reconciliation across all partner transactions

This automation reduces settlement disputes, accelerates cash flow, and enables CSPs to scale their partner ecosystems without increasing operational overhead.

Benefits of an Advanced BSS Monetisation Platform

For Communication Service Providers (CSPs), the shift to an advanced telecom BSS monetisation solution delivers tangible business impact. Modern platforms enable operators to go beyond traditional billing and unlock new revenue opportunities. The key benefits include:

• Increased ARPU: By supporting flexible pricing, add-on bundles, and digital service integration, CSPs can maximise average revenue per user
• Improved Loyalty: Real-time charging and personalised offers lead to higher customer satisfaction and long-term retention
• Faster Time-to-Market: With agile, cloud-native BSS, operators can launch 5G, IoT, and OTT services at speed
• Reduced Revenue Leakage: Automated, real-time settlements and accurate billing reduce financial losses whilst optimising operational costs
• Stronger Partner Ecosystems: Seamless B2B2X enablement and revenue sharing create new growth opportunities with partners and third-party providers
• Enhanced Operational Efficiency: AI-driven automation reduces manual intervention and accelerates decision-making across monetisation processes

Conclusion: Implementing the Right BSS Monetisation Use Cases for Future Growth

The future of telecom depends on agile monetisation. Modern BSS monetisation solutions allow CSPs to capture value across Agentic AI, 5G, IoT, and digital services, moving far beyond legacy billing systems. Each BSS monetisation use case presented here addresses specific market opportunities and operational challenges that will define competitive advantage in the coming years.

As operators transform into digital service providers, adopting an AI-driven, real-time telecom BSS and monetisation solution is no longer optional—it is essential for growth, innovation, and customer loyalty. CSPs that strategically implement the BSS monetisation use cases will be best positioned to maximise revenue, enhance customer experiences, and lead the industry transformation towards 2030 and beyond.

Ready to explore which BSS monetisation use cases are right for your organisation? Contact our experts at reachus@covalensedigital.com or schedule a demo to discover how Covalense Digital can accelerate your revenue transformation.

Author

Rasmita Satpathy, Content Specialist
Known for developing compelling marketing copy and engaging digital content, Rasmita is a strategic professional who thrives on effective communication. When she's not crafting content, she enjoys exploring new places through traveling and diving into a good book.